General entertainment
Inside Saudi’s Entertainment Boom: How the GEA Is Hiring Your Dream Job
The General Entertainment Authority (GEA) is Saudi Arabia’s regulator and promoter of the entertainment sector, overseeing venues, events, and media channels. Since its 2016 launch, it has driven a 12% jump in visitors, reporting 89 million in 2025 (news.google.com). In 2023, Sega purchased Rovio for US$776
