disney reorg advertising impact
Shocking Study Shows 75% Ad Spend Misses General Entertainment
Disney’s 2025 advertising reorganization cut campaign set-up time from 14 to 8 days, streamlining ad delivery across ABC, Hulu, and Disney+. By consolidating oversight, tightening budget compliance, and deploying a unified API, the company has reshaped how brands reach audiences on its general-entertainment channels. In the sections that follow,